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As part of a series of ELT books for Cambridge University Press I was commissioned to design several main characters. Nothing unusual here. However, each character would eventually be animated for use online and would need separate mouth-shapes, eyes, and eyebrows, not to mention a series of separate hands.
In the case of the children, this process would have to be repeated 3 times as they would be aging as the course went progressed to various levels.
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